Ryan2“As someone who has worked in almost every sector of the Arizona wine business, I truly believe that the efforts by the Arizona Vignerons Alliance to set minimum quality standards for Arizona wine will serve to further enhance the quality and reputation of the wines being produced there.  There are a great many examples of this same process being used in other significant wine regions to improve and give authenticity to the wines being made there.  From a marketing and sales perspective, the AVA seal should both simplify and strengthen the story told to the consumer by providing them with assurance of provenance.  It is my hope that these pioneering efforts of the Arizona Vignerons Alliance will help to continue to propel the Arizona wine industry forward on the global stage.”

-Ryan Schwartz  CEO, Victory Wine Group